The art of increasing your website conversion rates: why a little flirting can help you sell online

website conversion rates

You’d be surprised to know how many of our customers call us because they are perplexed by the lack of sales on their websites. They’ve spent thousands developing flashy new websites, employing copywriters to create engaging copy for them but in the end, very few prospects press that “Buy now” button. When they come to us they are desperate to increase website conversion rate, and all I hear are … [Read more...]

Email marketing for Christmas sales that actually delivers? You bet!

email marketing

Yes, it’s time for another email marketing campaign but don’t you worry - with a little help from the team at Spring Into Sales this one doesn’t have to be a waste of time. In fact, your email Christmas marketing campaign is not only going to send your Christmas sales up through the roof, it’s also going to stop your prospects from being tempted to press that nasty Unsubscribe button! So, if … [Read more...]

I’ll invest in sales and marketing once cash flow improves – NOT!

sales and marketing

The sentence that you are about to read is the catch 22 of  business marketing, a dilemma those of us working in the sales and marketing businesses hear every single day. Here it goes: "Not now, I can’t really invest in sales and marketing now because there’s no money coming through my door - I have a cash flow problem at the moment." Does that ring a bell? Don’t bury your head in the … [Read more...]

What you need to know before engaging a distributor

hiring a sales agent

  Sales agents, sales representatives, salespersons, wholesale agents, leads, venders – you may call them whatever you want but the important thing is for you to pick up that phone and call them now. Why? Can’t you try to get into retail stores on your own? After all, who knows your product better than yourself, right? Right. No doubt about that. However, a sales agent – a … [Read more...]

Does cold calling still work?

christmas-store

When it comes to getting your products in store, a little face time goes a long way. It seems that even in this very digital day and age, most of us still prefer the old human touch. That’s why, if you are thinking about introducing your new line of products to a retailer, you would be wise not to discard some of the more traditional approaches. The glory days of Cold Calling are not over … [Read more...]

Don’t blow your chance to get your products into retail stores

bicycle

The anticipation is killing you as you make your way towards your door. It’s your brand new catalogue being delivered. After blood, sweat, and tears, and a lot of monies invested in designers, copywriters, photographers and the lot, it’s finally here. This is going to change things for you. It has to, because up until now it really hasn’t been that easy. Getting your new products into retail … [Read more...]

How to take a simple idea and use it to grow your sales four ways

Let me introduce you to Tracy, a business owner how, like you and other thousands of small business owners around the world, are juggling a start-up, a part-time job and the ever challenging task of raising kids.Tracy was tired of wearing uncomfortable PJs and decided to start Skirties Sleepwear. Not being a designer herself, did not stop Tracy from creating her own range of comfortable PJs. … [Read more...]

Are you a spammer without realising?

Spam Email

Did you know that one single email sent to one person can be breaking Spam Laws? Under Australian law, a message does not have to be sent in bulk to be considered spam. You may be spamming, and not realise. Email is the most prolific digital medium to communicate in, with over 144 billion emails are sent every day. Yet almost 68% of emails are spam mail. Before you press SEND on that … [Read more...]

What NOT to say to a customer

What not to say to a customer

What not to say to a customer. Ever had this happen to you? You think that the sale is 'in the bag'. Things are moving along beautifully, the person is ready to buy, all the signs are looking great -- and then the sale screeches to a halt. The (future) customer starts to look disinterested, and makes up an excuse for a speedy exit. What happened? Did you say something from my -- What Not … [Read more...]

Are the rotating images on your website killing sales?

Happy As Larry Home Page after Website Tweaks Course

Every single person landing on your website is a potential buyer that can increase your website sales , whether that’s a product, service or pure information. But are your website visitors taking the action you want them to? To make them take action, you need to make their visit pleasant, easy and clear of clutter and distractions. Your site needs to be clear with what you are … [Read more...]

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