How to write a cold email that gets a response

  When it comes to selling our products or services, one of the biggest challenges is to secure an initial meeting. Even when reaching out sounds as easy as sending an email, getting a positive response to your cold email is probably one of the toughest thing to do. If you can’t get them to reply to your email, it’s going to be hard to get their business. So what does it take to capture … [Read more...]

Email autoresponder is the lazy marketer’s friend

  If your business isn’t currently scheduling at least one series of automated email autoresponder for your customer and prospect list, then in the words of marketing expert Chris Hexton of Vero, you’re missing out on “the email marketing sweet spot.” Autoresponders are a timesaving way of being able to connect with your list, or a segment of it, via a series of personalised and … [Read more...]

Email subject lines – the experts weigh in on what works and what doesn’t.

  Email marketing isn’t going to work if the email subject line flops. If you can’t get your email opened, then it doesn’t matter what sizzling offer it contains. Smart small businesses are harnessing the power of email marketing as an effective means of presenting information to clients – both current and future. Of course for an email campaign to have any impact, the message needs to … [Read more...]

Email marketing for Christmas sales that actually delivers? You bet!

Yes, it’s time for another email marketing campaign but don’t you worry - with a little help from the team at Spring Into Sales this one doesn’t have to be a waste of time. In fact, your email Christmas marketing campaign is not only going to send your Christmas sales up through the roof, it’s also going to stop your prospects from being tempted to press that nasty Unsubscribe button! So, if … [Read more...]

Are you a spammer without realising?

Did you know that one single email sent to one person can be breaking Spam Laws? Under Australian law, a message does not have to be sent in bulk to be considered spam. You may be spamming, and not realise. Email is the most prolific digital medium to communicate in, with over 144 billion emails are sent every day. Yet almost 68% of emails are spam mail. Before you press SEND on that next … [Read more...]

Email Newsletters: 4 secrets to keep customer focus

Email Newsletters must focus on the customer if they are to work.  In the time that it takes you to read this sentence an astonishing 20 million emails have been sent. It is no wonder there is a discontent with emails.  So how do you write an email newsletter that resonates with the reader? In this article,  you’ll find four secrets to writing emails that will build relationships with your … [Read more...]

How does a famous blogger (Darren Rowse of Problogger) do emailing?

When an accomplished business owner-blogger like Darren Rowse comes to isolated Perth, it is an event not to be missed. But when Darren, blogger extraordinaire spends a large part of his presentation talking about the financial rewards of emailing, it is time to get serious about this online marketing tool. Email is powerful. Darren Rowse, Problogger. ​Fortunately for Darren, more than … [Read more...]