How to take a simple idea and use it to grow your sales four ways

Let me introduce you to Tracy, a business owner how, like you and other thousands of small business owners around the world, are juggling a start-up, a part-time job and the ever challenging task of raising kids.Tracy was tired of wearing uncomfortable PJs and decided to start Skirties Sleepwear. Not being a designer herself, did not stop Tracy from creating her own range of comfortable PJs. … [Read more...]

Are you a spammer without realising?

Did you know that one single email sent to one person can be breaking Spam Laws? Under Australian law, a message does not have to be sent in bulk to be considered spam. You may be spamming, and not realise. Email is the most prolific digital medium to communicate in, with over 144 billion emails are sent every day. Yet almost 68% of emails are spam mail. Before you press SEND on that next … [Read more...]

What NOT to say to a customer

What not to say to a customer. Ever had this happen to you? You think that the sale is 'in the bag'. Things are moving along beautifully, the person is ready to buy, all the signs are looking great -- and then the sale screeches to a halt. The (future) customer starts to look disinterested, and makes up an excuse for a speedy exit. What happened? Did you say something from my -- What Not … [Read more...]

Are the rotating images on your website killing sales?

Every single person landing on your website is a potential buyer that can increase your website sales , whether that’s a product, service or pure information. But are your website visitors taking the action you want them to? To make them take action, you need to make their visit pleasant, easy and clear of clutter and distractions. Your site needs to be clear with what you are … [Read more...]

Email Newsletters: 4 secrets to keep customer focus

Email Newsletters must focus on the customer if they are to work.  In the time that it takes you to read this sentence an astonishing 20 million emails have been sent. It is no wonder there is a discontent with emails.  So how do you write an email newsletter that resonates with the reader? In this article,  you’ll find four secrets to writing emails that will build relationships with your … [Read more...]

How does a famous blogger (Darren Rowse of Problogger) do emailing?

When an accomplished business owner-blogger like Darren Rowse comes to isolated Perth, it is an event not to be missed. But when Darren, blogger extraordinaire spends a large part of his presentation talking about the financial rewards of emailing, it is time to get serious about this online marketing tool. Email is powerful. Darren Rowse, Problogger. ​Fortunately for Darren, more than … [Read more...]

Does your website survive the 5 second test?

5 seconds is as fast as thiiiissss.... If you want to get more sales and more leads on your website, it is easier than you may think. No matter what you hope to achieve, the most important thing you want is the stranger's attention. And it needs to occur within 5 seconds. This is easier said than done. Here is a simple 5 second test. Let someone look at your site for 5 seconds, … [Read more...]

Wholesale? 4 easy steps to find stockists for your product

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How to Get Your Products into Shops

This is probably the number one question I get on a regular basis. I'm a designer, I have a range of products that I have created, and I want to get them into shops. Where do I start? or I'm a designer. I already have them in shops, but how do I get more repeat orders? Like many creative people, you've spent a long time thinking through your idea, designing it, making it, pricing it, … [Read more...]

Unique selling proposition Fill-in-the-Blanks template

Writing your unique selling proposition (USP), or elevator pitch, is difficult. Trying to disseminate your business into one or two sentences that highlight what makes your business, your business sounds easy. But it isn't ... until the Fill-in-the-blanks USP template! When Kevin Rogers, ex-comedian and now expert copywriter and owner of The Copywriter's Edge  blogged about building your USP … [Read more...]

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