Dumb Pricing Mistake #2 that you might be making

Do your customer's eyes glaze over when they read your swing tag? Or your service pricing sheet? Do they look confused? Dumb Pricing Mistake #2 is random pricing. Random pricing happens when you do Dumb Mistake #1. Random pricing exhausts your customers. It is a wallet-closer. Lets fix it now. Look at your products or services. All of them. Put them into groupings. It might be by … [Read more...]

Dumb pricing mistake #1 that people make

There is a simple mistake that most business owners of products and service providers make. I used to, but once I learned how to set my prices properly it totally changed my profitability. Dumb Pricing Mistake #1 is pricing your product and service based on its cost. Now don’t get me wrong. You have to know your costs. Costs are expenses like labour, materials, shipping, overheads like … [Read more...]