Are you talking yourself out of a sale?

I used to think that a sales person was a person who had 'the gift of the gab'. And that if you could talk a lot ... you'd just reel in those customers!   It wasn't until I noticed that sometimes, right when I thought I had the sale, I lost it. Right when it was an absolute certainty, in the bag, for sure! And then I started to hear myself talking all the way out of the … [Read more...]

The Grumpy Barista

I'm a coffee snob. I am. I ONLY drink soy¬†cappuccino and only from a handful of local, carefully vetted cafes. My one cup per day has to taste the¬†BEST. I used to think that I didn't care about the service I received with my coffee, as long as the coffee was good. I've changed my mind. My local cafe, a brilliant little place with inventive delicious food and lovely coffee, has a Grumpy … [Read more...]

The Art of Retail Sales

Some of the best retailers are artists. Why?   They know how to appeal to the heart of the customer, rather than the head.   Easier said than done? How do you get on her list, in her heart and past her wallet? How do you turn browsers into buyers when they are standing in your store? Or at your market table? It is about walking in her (his) shoes. Have you … [Read more...]