Why Facebook is like real life and how to stop freaking out about it.

Facebook isn't so hard, but why do we keep freaking out about it? Gotta post everyday. No-one is reading my posts. No-one cares about me. How do I get more likers. What do I post.... Refocus your purpose on Facebook and answer this question. Who is your NEXT BEST CUSTOMER? a. a total stranger? b. the friend of your current customer? If you answer 'a' then you just got evicted from the … [Read more...]

Who drives product development in your business? You or your customers?

An inspiring video to start this post -(I'm still smiling at the size of this 'personal computer').This ad was made in 1984!Apple were positioning personal computers for every person. 'And you don't have to be a genuis to use it', was in contradiction to the common wisdom of the day, that only 'smart computer people' could use computers. Or had any need to.Fast forward 27 years, and it is hard to … [Read more...]