Are the rotating images on your website killing sales?

Every single person landing on your website is a potential buyer that can increase your website sales , whether that’s a product, service or pure information. But are your website visitors taking the action you want them to? To make them take action, you need to make their visit pleasant, easy and clear of clutter and distractions. Your site needs to be clear with what you are … [Read more...]

Are you talking yourself out of a sale?

I used to think that a sales person was a person who had 'the gift of the gab'. And that if you could talk a lot ... you'd just reel in those customers!   It wasn't until I noticed that sometimes, right when I thought I had the sale, I lost it. Right when it was an absolute certainty, in the bag, for sure! And then I started to hear myself talking all the way out of the … [Read more...]

Magic Persuasive Words: Part 3

Please don't be annoyed with me this week. Thank you in advance! Following on from our magic persuasive words from the previous two posts, we have the all time favourites: PLEASE! THANK YOU! When someone says please, you know they are asking for a favour. Don't you? Do you feel coerced? Manipulated? Upset that they are using words to cajole their way into getting … [Read more...]

Magic Persuasive Words: Part 2

I’ve been obsessed with the reality TV show “The Voice”. Not only do I love the calibre of talent, but I’m rather taken with Seal. Why? Because he has a magnetic personality, and people can’t help but do what he says. So when one of the other judges – Joel from Good Charlotte – said “I said exactly the same thing, but he said it smoother”, it highlighted how easily the right words can be … [Read more...]

Magic Persuasive Words: Part 1

Ever wondered about those people who seem to be able to find the right words at the right time? And get what they want? Maybe you are one of those people? If not, read on. There are some simple words that we can use that will increase our chances of getting ' YES', an agreement, a buy in. Here is one. BECAUSE. Because has roots in our childhood, doesn't it? 'You can't go play … [Read more...]

Remove Choice Paralysis

In our Too Much Jam entry last week, we discussed the problems with having too many choices for consumers. They arrive in our store, or at our market table, or around our conference table, and are overwhelmed by choice. Choice paralysis sets in. So what can we do to overcome this and gently nudge this overwhelmed person through to a sale? Would the results be different if you have a sales … [Read more...]

LOVE those returns and you’ll WIN

Don't just smile and take it back, LOVE those returned products. Why? Interesting research has uncovered details about the 'pain' centres in the brain, and how how they light up when there is 'buying pain' from when they see an item that seems over priced. Seems like it might follow for companies that have a poor or difficult returns policy. Lights those pain centres on fire and fills … [Read more...]

Service Beyond the Smile in New Zealand

Holidays. I love them!I've just returned from a 3 week holiday with my family in New Zealand.  And I'm very impressed with the simple, easy customer service I experienced.Here is one example.Originally we were to have our Apex rental car for 3 weeks, however, due to some unseasonably bad weather, we decided to change our trip. The changes required quite a bit of work for Apex; phone calls, … [Read more...]

The Grumpy Barista

I'm a coffee snob. I am. I ONLY drink soy cappuccino and only from a handful of local, carefully vetted cafes. My one cup per day has to taste the BEST. I used to think that I didn't care about the service I received with my coffee, as long as the coffee was good. I've changed my mind. My local cafe, a brilliant little place with inventive delicious food and lovely coffee, has a Grumpy … [Read more...]

Can you let 25% of your potential customers walk out of your store empty-handed?

On average, $132 per person is unspent due to 'abandoned' purchases. According to the Motorola Solutions Survey, over 25% of store visits ended in this loss of spending, and potential shoppers leaving the store? Why?A mix of reasons, including  lack of stock, limited sales assistance and waiting too long to be served.Are you letting that 25% walk out of your store and risk losing this business?How … [Read more...]