I’ll invest in sales and marketing once cash flow improves – NOT!

The sentence that you are about to read is the catch 22 of  business marketing, a dilemma those of us working in the sales and marketing businesses hear every single day. Here it goes: "Not now, I can’t really invest in sales and marketing now because there’s no money coming through my door - I have a cash flow problem at the moment." Does that ring a bell? Don’t bury your head in the … [Read more...]