Get these two business metrics right and watch your business grow

  Don't let all the analytics and metrics available for your business get in the way of the only two things that are truly important ... 1. What is the cost of acquiring a customer? (COA) What does it cost to acquire, or get, a new customer? 2. What is the immediate customer (order) value (ICV) What is the value of the order placed by the customer? So what do each of these mean, and … [Read more...]