Unique selling proposition Fill-in-the-Blanks template

Writing your unique selling proposition (USP), or elevator pitch, is difficult. Trying to disseminate your business into one or two sentences that highlight what makes your business, your business sounds easy. But it isn't ... until the Fill-in-the-blanks USP template! When Kevin Rogers, ex-comedian and now expert copywriter and owner of The Copywriter's Edge  blogged about building your USP … [Read more...]